• Mr.G.POOMALAI
• Mrs.SRIANUJ.K.R

Marketing of agriculture product always pose problems to the farmers. Though India is the leading agricultural country, still several problems are faced by the farmers in cultivation and marketing of agriculture product. The present study focused on analyzing the marketing problems of farmers in Coimbatore District. Marketing of agriculture product has been posing a big problem for the farmers. Certain measures that can be affected to bring out the reforms in agricultural marketing so as to ensure just and fair price for the farming community and to improve their standard of living especially in rural areas. Data was analyzed with the SPSS software by using techniques of Percentage Analysis, Chi-square , ANOVA, Correlation.

Agriculture Marketing, Problems in Agriculture Marketing, Loan Facilities

"A STUDY ON PROBLEMS FACED BY THE FARMERS IN MARKETING THE AGRICULTURE PRODUCTS IN COIMBATORE REGION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.558-569, June 2019, Available :http://www.jetir.org/papers/JETIR1906Q79.pdf

"A STUDY ON PROBLEMS FACED BY THE FARMERS IN MARKETING THE AGRICULTURE PRODUCTS IN COIMBATORE REGION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp558-569, June 2019, Available at : http://www.jetir.org/papers/JETIR1906Q79.pdf