• P.Sudha
• Dr. Rachel Nancy Philip

Problem of effective disposal of waste is the order of the day, whether it is biodegradable or non-biodegradable. The biodegradable waste could be managed so effectively with much gain, as it can be broken down in a reasonable amount of time. In case of non-biodegradable wastes are those who cannot be decomposed by natural agents. They remain on earth for thousands of years without any degradation. The awareness regarding this is to be created among the consumers so that the product which helps in the protection of environment will be produced. This paper tries to study the consumer awareness with regard to Eco-friendly products.

Biodegradable, Non-biodegradable, Degradation, Consumer awareness

"Eco-Friendly Marketing and Consumer Awareness - An Analytical Study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.570-574, June 2019, Available :http://www.jetir.org/papers/JETIR1906Q80.pdf

"Eco-Friendly Marketing and Consumer Awareness - An Analytical Study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp570-574, June 2019, Available at : http://www.jetir.org/papers/JETIR1906Q80.pdf