• Dr. P. Sivakami
• Mr.V.Sivakumar

Over the centuries, the emergence of environmental concern has been at the top of the agenda at both national and international level. However, the era of modern environmentalism came into the picture in 1950s and focus on the environmental issues got sharper in 1960s with the exuberant pressure posed by public. The issue of environmental protection was highlighted more and became a permanent feature of national and international policy with the first celebration of Earth Day in 1970 and first United Conference on the Human Environment held in Stockholm in 1972.The study has been confined to the district of Coimbatore located in the state of Tamil Nadu in India. The sample was selected from this place and was restricted to a number of 500 respondents. The environmental friendly goods alone in terms of environment protection have been selected and the data has been collected through the structured questionnaires from the respondents. The study covers the examinations on the areas of awareness, buying behavior among the consumers who are used to environmental friendly products in their day-to-day life. The study further investigates the influencers of the purchase of environmental friendly products along with the obstacles faced by the consumers while purchasing the environmental friendly products. The study would be helpful to academicians, researchers and industrialists in providing the information as they require.

Environment friendly products, Awareness, National level, International level.

"AWARENESS AND BUYING BEHAVIOUR OF CONSUMER TOWARDS ENVIRONMENT FRIENDLY PRODUCTS IN COIMBATORE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.825-833, June 2019, Available :http://www.jetir.org/papers/JETIR1906R11.pdf

"AWARENESS AND BUYING BEHAVIOUR OF CONSUMER TOWARDS ENVIRONMENT FRIENDLY PRODUCTS IN COIMBATORE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp825-833, June 2019, Available at : http://www.jetir.org/papers/JETIR1906R11.pdf