• NIKITA PURANDARE
• DR. PANKAJ CHAUHAN
• DR. SHINE DAVID

With the advancement of almost all spheres of technology, online shopping has emerged as a recent trend and a facility for all those who prefer the comfort of their home while they shop from daily utilities to luxuries. Online shopping not only has benefits but also certain limitations, Online shopping plays an evident role in E commerce and offers various avenues for study. Hence this study primarily aims at identifying the factors affecting the perception of online buyers in Indore and also to identify the demographic profile of consumers who shop online. A pre- structured questionnaire was used with five point likert rating scale to measure perception of consumers. For this purpose the data from 202 respondents as collected. Convenience sampling was used to collect data from sampled respondents. The data was analyzed through the use of various statistical techniques like frequency analysis and factor analysis. Four factors have emerged out of the sample study. They are Convenience, Product Information, Security, and Order Management.

Online Shopping, Perception, Frequency Analysis, Factor Analysis

"STUDY ON CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING IN INDORE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.312-318, June 2019, Available :http://www.jetir.org/papers/JETIR1906R85.pdf

"STUDY ON CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING IN INDORE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp312-318, June 2019, Available at : http://www.jetir.org/papers/JETIR1906R85.pdf