• K.P.BALAKRISHNAN
• DR.S.SARAVANAKUMAR

Social media as an information facility in institutions of learning provides a platform for efficient teaching and learning processes. However, to promote the proper use of social media in educational subsector, policies that guide and enable users should be implemented as suggested in existing literatures. it is significant to examine the question of what effect social networks have on users, in particular, how the use of social networks affects the academic success of students or positively contribute to their performance. Therefore, the study framed to examine the relationship between threat perceived among students and their academic performance. Survey method was employed to collect the primary data from 572 selected college students through the structured questionnaire. The Graduate and Post Graduate students from different colleges in Coimbatore are randomly selected considering extension of adoption of technology in their learning habits. The statistical tools used are Simple percentage analysis, Garrett Ranking Method and Structural Equation Modeling. SEM model used to measure the direct effect proved insignificant relationships with reference to threat to privacy and academic performance as well as threat to health and academic performance. Though social media usage positively contribute towards academic performance of students there are few trepidation need to be addressed by inculcating the students maintaining privacy using social media where they feel threat to their privacy information need to be handled competently through appropriate settings this can avoid negative consequences more feared by female than their counterpart. Likewise, academic achievement have significantly affected due to over usage of gaming and entertainment activities. Some of the students feel dizzy and lack of concentration in studies which need to be addressed and bring clarity in their lifestyle. Therefore, it is concluded that using social media have both positive and negative effects, however, positive effects contribute highly towards their academic achievements through e-learning resources.

Students, Social Media, Academic Performance, Perceived Threat, Privacy, etc.

"IMPACT OF PERCEIVED THREAT ON ACADEMIC PERFORMANCE USING SOCIAL MEDIA AMONG STUDENTS STUDYING IN ARTS, SCIENCE AND ENGINEERING COLLEGES IN COIMBATORE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.471-477, June 2019, Available :http://www.jetir.org/papers/JETIR1906S09.pdf

"IMPACT OF PERCEIVED THREAT ON ACADEMIC PERFORMANCE USING SOCIAL MEDIA AMONG STUDENTS STUDYING IN ARTS, SCIENCE AND ENGINEERING COLLEGES IN COIMBATORE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp471-477, June 2019, Available at : http://www.jetir.org/papers/JETIR1906S09.pdf