UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 6
June-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1906S41


Registration ID:
218501

Page Number

718-720

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Title

Using Personality as a trait for Sales Promotion

Authors

Abstract

Abstract: Consumer behavior in the advanced environment of internet and social media is a new phenomenon. The determinants which used to dominate has a trivial importance now a days. The online shopping which gives a vast variety and easy return has changed the shopping habits of young generation. With the increased education level and accessibility of media even in remote parts of world has changed the concept of personality. At the same time marketers have also gone smart and they have devised new tools to access the consumer behavior. The present article is an attempt to analyze the Personality in the changing environment to use it as a sales promotion tool.

Key Words

Consumer Behaviour, Personality Trait ,Sales Promotion

Cite This Article

"Using Personality as a trait for Sales Promotion", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.718-720, June-2019, Available :http://www.jetir.org/papers/JETIR1906S41.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Using Personality as a trait for Sales Promotion", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp718-720, June-2019, Available at : http://www.jetir.org/papers/JETIR1906S41.pdf

Publication Details

Published Paper ID: JETIR1906S41
Registration ID: 218501
Published In: Volume 6 | Issue 6 | Year June-2019
DOI (Digital Object Identifier):
Page No: 718-720
Country: Delhi, Delhi, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1906S41
Published Paper PDF: https://www.jetir.org/papers/JETIR1906S41

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