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July-2019
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed Journal )
Impact factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal
UGC Approved Journal no 63975(19)
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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JETIR1906S81
Registration ID:
216230
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Title
A STUDY ON FACTORS WHICH INFLUENCE IN RETAILERS' SALES PROMOTION STRATEGIES OF FMCG PRODUCTS
Authors
Abstract
This article presents a framework for retailers organizing and discussing how sales promotion strategies affects sales of FMCG products and how to use this framework to delineate major generalizations and to identify issues in need of resolution. This framework consists of data used to measure sales impact of promotions in rural and semi-urban areas FMCG products and the time frame of that impact.
Key Words
Consumer preference, Consumer benefits, Branding, FMCG
Cite This Article
"A STUDY ON FACTORS WHICH INFLUENCE IN RETAILERS' SALES PROMOTION STRATEGIES OF FMCG PRODUCTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.1042-1048, July-2019, Available :http://www.jetir.org/papers/JETIR1906S81.pdf
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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"A STUDY ON FACTORS WHICH INFLUENCE IN RETAILERS' SALES PROMOTION STRATEGIES OF FMCG PRODUCTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp1042-1048, July-2019, Available at : http://www.jetir.org/papers/JETIR1906S81.pdf
Publication Details
Published Paper ID: JETIR1906S81
Registration ID: 216230
Published In: Volume 6 | Issue 6 | Year July-2019
Page No: 1042-1048
Country: Thanjavur, Tamilnadu, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1906S81
Published Paper PDF: https://www.jetir.org/papers/JETIR1906S81
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