• SHIVAPRASAD BS
• MANU N

The study deals with “an impact of innovation through digitalization on customers and their e-commerce behaviour”. The study investigates the risks in thrust back of goods and service this has for building customer trust that have resulted from the advent and development of e-commerce. Today’s companies focused on designing the web-page for marketing their product rather than showing advertisements on TV, billboard, magazines, newspapers etc. e-marketing is the future of marketing, it is quick, less costly and give accurate information on time. There are almost 80-90% people are attracted with the online advertisement which is done mostly on social websites, as social webs users are not specific to gender and age group so everyone see their type of advertisement on their Facebook pages. For staying into the nowadays business world, companies should adopt e-marketing, e-buying and e-selling, online banking facilities to purchase online goods, ATM cards, mobile marketing and other these kinds of marketing tool. The study revealed that the refund of money paid to procure a goods and services is at greater risk, E-commerce delays goods, lack of security, fraudulent at high rate. An integration of technological, economic, and cultural forces has made possible a novel and revolutionary distribution channel known in generic terms as E-Commerce. It is the result of LPG which paved the way for the companies to overcome the problems of physical trading and also the problems of matching demand and supply of goods. LPG revolution invested more on technology in creating e-commerce platform where online trading and online payment is made possible. The concept of e-commerce is contributing positively to the development of Indian economy.

AN IMPACT OF INNOVATION THROUGH DIGITALIZATION ON CUSTOMERS AND THEIR E-COMMERCE BEHAVIOUR

"AN IMPACT OF INNOVATION THROUGH DIGITALIZATION ON CUSTOMERS AND THEIR E-COMMERCE BEHAVIOUR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.1073-1092, June 2019, Available :http://www.jetir.org/papers/JETIR1906S85.pdf

"AN IMPACT OF INNOVATION THROUGH DIGITALIZATION ON CUSTOMERS AND THEIR E-COMMERCE BEHAVIOUR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp1073-1092, June 2019, Available at : http://www.jetir.org/papers/JETIR1906S85.pdf