• Ms. Krishna Gayathri

Crowdfunding is become one of the most talked about avenue to raise pre-seed capital. Many of the Indian start ups have actually started using crowdfunding as a tool to raise their capital. Digital and social media marketing has also contributed in a large way in the revolution of Start-ups. In this backdrop of start-up revolution and evolution in digital and social media marketing, pre-seed is become one of the most talked about topic over the last few years. After the social media revolution, though it is become relatively easy to get funds, however there is always a gap between demand and supply to raise the pre-seed. Crowdfunding has already proved its’ significance for the developing country like India. This research paper aims to seek the relationship between the social media usage and the awareness of crowd funding.

IT Start ups, Crowd funding, Pre-seed Capital, Social media marketing

"An investigation to identify the association between the effective usage of social media platform and the awareness of crowdfunding to raise pre -seed ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.1093-1098, June 2019, Available :http://www.jetir.org/papers/JETIR1906S86.pdf

"An investigation to identify the association between the effective usage of social media platform and the awareness of crowdfunding to raise pre -seed ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp1093-1098, June 2019, Available at : http://www.jetir.org/papers/JETIR1906S86.pdf