• Ashwini A
• Pravika M
• Sandhya R Reddy

Digital transformation has helped us to move to a paperless society and as made our work easier due to technology through innovation and creativity. It has played a significant role in marketing through social media like Facebook, Instagram etc. Apart from the advantages and benefits that we get from digital transformation we come across many drawbacks such as leadership, change is expensive, customer experience, availability of resources, Increase in competition, protection of data etc. In this article we are focusing on the major problems of Digital transformation that is Data protection which affect the Resource availability and increase in cost. The objective of this study is to come up with solution for the said problem of digital transformation which is being focused in the current study. In order to come up with the results of this study self administered questionnaire is used to gather the response from target respondent by using Random Sampling method.

Digital Transformation, Marketing, E- Business, Data Protection, Resource availability and Increase in cost.

"AN ANALYTICAL STUDY ON DATA PROTECTION AS A RESULT OF DIGITAL TRANSFORMATION IN MARKETING OF E-BUSINESS WITH SPECIAL REFERENCE TO BANGALORE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.1104-1111, June 2019, Available :http://www.jetir.org/papers/JETIR1906S88.pdf

"AN ANALYTICAL STUDY ON DATA PROTECTION AS A RESULT OF DIGITAL TRANSFORMATION IN MARKETING OF E-BUSINESS WITH SPECIAL REFERENCE TO BANGALORE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp1104-1111, June 2019, Available at : http://www.jetir.org/papers/JETIR1906S88.pdf