• JANAKI LOKESH
• MINI K ABRAHAM

Investment is an activity that is engaged in by people who have savings. But all savers are not investors. It involves commitment of resources that have been saved in the hope that some benefits will accrue in future. People are earning more, but they do not know where, when, and how to invest it. A proper understanding of money, its value, the available avenues for investment, various financial institutions, the rate and risk etc., are essential to successfully manage one‟s finance for achieving life‟s goal. The study discusses about the marital status and other factors influencing the investment behaviour of college teachers towards different investment avenues with special reference to college in Bangalore. The results highlight that certain factors like education level, awareness about the current financial system, age of investors etc., make significant impact while deciding the investment avenues. The study is based on personal interviews with college teachers, using a structured Questionnaire. The study is based on primary sources of data which are collected by distribution of questionnaire. The data has been analyzed using percentage analysis with the help of statistical software. There are large number of investment opportunities available today. This research study is an attempt to analyse the savings and investment pattern of the college teachers and briefly examine how the college teachers managing their investment. They feel that with the uncertain future savings in different forms help the rest family members in peace.

Investment, Investment behaviour, Investment Avenues, Economical development

"Investment is an activity that is engaged in by people who have savings. But all savers are not investors. It involves commitment of resources that have been saved in the hope that some benefits will accrue in future. People are earning more, but they do not know where, when, and how to invest it. A", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.1139-1144, June 2019, Available :http://www.jetir.org/papers/JETIR1906S92.pdf

"Investment is an activity that is engaged in by people who have savings. But all savers are not investors. It involves commitment of resources that have been saved in the hope that some benefits will accrue in future. People are earning more, but they do not know where, when, and how to invest it. A", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp1139-1144, June 2019, Available at : http://www.jetir.org/papers/JETIR1906S92.pdf