• Nithya Shree S

With the advances in the technology of networking, multimedia, data processing, electronic commerce brings new business opportunities for companies. Companies are spending millions of time and money in building new Internet business models and finding new channels for their revenues. Ecommerce, at the same time, offers specific benefits to online shoppers. Consumers not only have a more convenient way of shopping and have more choices, but also could interact with others and exchange ideas, views through online communities. With the benefits recognized by companies and consumers, E-commerce has been realized more and more important. It is believed that it will become an important channel for business revenues and as well as an important part of peoples’ daily life. Consumers on one hand have the ease of choice, the comfort of shopping from home and an endless variety of products, while saving time and money. Organizations, on the other hand, are exploiting the unlimited shelf space the internet offers, operational timings and geographical boundaries unconfined by them and the opportunity it created to cater to wide markets at a comparative miniscule cost. As a result customers and organizations are having a much fuller relationship than ever before. As Indian consumers turned to the Internet to tap into this explosion, Internet commerce has become an important business initiative. The paper highlights about the growth drives of online groceries in India.

online grocery shopping, Indian consumers

"A STUDY ON DIGITAL MARKETING AND DRIVERS OF ONLINE GROCERY BUSINESS IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.1172-1184, June 2019, Available :http://www.jetir.org/papers/JETIR1906S96.pdf

"A STUDY ON DIGITAL MARKETING AND DRIVERS OF ONLINE GROCERY BUSINESS IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp1172-1184, June 2019, Available at : http://www.jetir.org/papers/JETIR1906S96.pdf