• Shivani

Strategy structure, which was offered by our Indian Government, are towards innovation are Make in India, Startup India and Skill India. In addition, Paytm was one among such innovation, which came as an alternative to the cash transactions. Demonetization has given Paytm an elevate in the India's money exchange economy and constrained individuals, and specifically the little vendors to look for alternatives. The shoppers started utilizing computerized installment modes and Paytm is currently enrolled as a safe versatile wallet and is slowly expanding its relationship with more providers. It is a changeover to a digital model according to the marketplace. In India Paytm is constantly growing to be the top platform for mobile, e wallet and commerce. After demonetizing the 500 and 1000 rupees notes Paytm understood that it can successful only by offering services towards Cashless Economy. Paytm is a successful technological innovation, which has created a balance between cost and efficiency. The main aim is to study the importance given to Paytm by people in their daily routine life and success of Paytm in motivating the Cashless economy. The aim is also to study the flexible services offered by Paytm promoting the Cashless economy and supporting the Digital India.

A study on paytm service in promoting cashless

"A study on paytm service in promoting cashless", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.1209-1215, June 2019, Available :http://www.jetir.org/papers/JETIR1906S99.pdf

"A study on paytm service in promoting cashless", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp1209-1215, June 2019, Available at : http://www.jetir.org/papers/JETIR1906S99.pdf