• Ashwini P
• Narendra K

The present paper focuses on studying the behavior of consumers towards Green FMCG Products & finding out how many people are switching from non green segment to greener segment and what is the reason behind their purchase and what motivates them. A primary study has been carried out to find out the perception of consumers towards green products. Due to increasing awareness about Green FMCG Products people are shifting towards greener segment showing concern towards environment and their family. The purpose of study was to investigate the consumer attitudes and perceptions towards eco- friendly products in FMCG sector and their willingness to pay on green products. This study was based on both primary and secondary data. The primary data were collected from the sample survey that was conducted in the Bangalore.100 respondents were selected for the survey and respondents were asked to answer the prepared questionnaire. The questionnaire was designed to obtain the consumers attitudes and perception regarding eco-friendly FMCG products. The secondary data were collected from relevant journals, books and other published data.

FMCG, Eco Friendly

"AN IMPACT OF CUSTOMER AWARENESS TOWARDS ENVIRONMENTAL FRIENDLY FAST MOVING BUYER GOODS IN BANGALORE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.392-421, June 2019, Available :http://www.jetir.org/papers/JETIR1906T47.pdf

"AN IMPACT OF CUSTOMER AWARENESS TOWARDS ENVIRONMENTAL FRIENDLY FAST MOVING BUYER GOODS IN BANGALORE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp392-421, June 2019, Available at : http://www.jetir.org/papers/JETIR1906T47.pdf