• ARMAN AHMAD

The purpose of this exploratory research is to present the perceptions towards Digital Marketing in India. This issue has rarely been addressed by the academicians and researchers in India and elsewhere. This study used digital marketing parameters to measure the awareness and effectiveness of digital marketing among marketing professionals in India. 200 marketing professionals participated in this academic exercise. Data was analyzed in many ways, a) through descriptive statistics b) summarizing the data using factor analysis. Four major perception groups were emerged from the analysis i.e., a) Skeptical b) Enthusiast c) Utilitarian and d) Parsimonious. The result suggests that professionals in India are more skeptical towards digital marketing tools and concepts. They do not fully understand the benefits of digital marketing in terms of growth and cost effectiveness. Finally, the limitations of the studies and findings are presented in study.

SEO, Google Analytics, META tags, Blogs.

"A STUDY OF THE IMPORTANCE OF DIGITAL MARKETING IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.521-531, June 2019, Available :http://www.jetir.org/papers/JETIR1906T61.pdf

"A STUDY OF THE IMPORTANCE OF DIGITAL MARKETING IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp521-531, June 2019, Available at : http://www.jetir.org/papers/JETIR1906T61.pdf