• Dr.V. VIDYA CHELLAM

The purpose of this paper is to investigate the key factors affecting the success of women entrepreneurs who own and manage Small and Medium Enterprises (SMEs) in India. 497 women entrepreneurs who own SMEs in Madurai, South India were randomly selected for a survey. The study employed a structured questionnaire survey approach to collect data. Variables in the questionnaire included background information for the entrepreneurs, motivational factors (12 items), success factors (17 items) and performance of the firm (14 items). Cronbach’s α test have been carried out to test the reliability of data. The perceived financial performance of the SMEs was 77 per cent predicted by motivational and success factors. Perceived non-financial performance of the SMEs was 21 per cent predicted by motivational and success factors. Individual performance of the women entrepreneurs was 29 per cent predicted by significant success factors like leadership and interpersonal skills. Most of the studies focused on women entrepreneurship have taken either their motives or the hurdles faced by them into consideration. Moreover, only a few studies have been carried out in India world particularly in Tamilnadu. Therefore, this study is an attempt to fill the gap and contribute to a better understanding of India’s women-owned SMEs.

Women entrepreneurs, Small and medium enterprises, Success factors, Motivational factors, Firm performance

"MOTIVATIONS, SUCCESS FACTORS AND FIRM’S PERFORMANCE: A STUDY ON INDIAN WOMEN ENTREPRENEURS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.565-573, June 2019, Available :http://www.jetir.org/papers/JETIR1906T68.pdf

"MOTIVATIONS, SUCCESS FACTORS AND FIRM’S PERFORMANCE: A STUDY ON INDIAN WOMEN ENTREPRENEURS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp565-573, June 2019, Available at : http://www.jetir.org/papers/JETIR1906T68.pdf