• DR.RAJENDER KUMAR

This makes the nature of online shopping not only complex but the process of consumer preferences more involved and selective. The nature of the product or service plays a vital role in qualifying for the online marketplace. Some products which are sold on consumer preference based on “product look and feel” are not easily amenable to online marketing. To make such products amenable for online marketing, marketers around the world are resorting to new branding and specification techniques to standardize the products and services. With such developments in the online marketing space, India has also seen a dramatic increase in online marketing of products and services in some specific business services and products over the past few years. This has been made possible with emergence of greater proportion of young population who is more techno-savvy and possess the necessary knowledge to go for Internet shopping. The developments in technology and high speed fibre optic networks have provided the necessary infrastructure to boost the Online marketing industry.

Online Marketing, Retail Marketing, Retail Consumers, Online Marketing Promotion, Consumer Preferences of online Marketing.

"ONLINE MARKETING ITS IMPACT ON RETAIL CONSUMER PREFERENCES.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.798-809, June 2019, Available :http://www.jetir.org/papers/JETIR1906U07.pdf

"ONLINE MARKETING ITS IMPACT ON RETAIL CONSUMER PREFERENCES.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp798-809, June 2019, Available at : http://www.jetir.org/papers/JETIR1906U07.pdf