• Natacha Maswichian

This paper highlighted on challenges, objectives and trend of marketing activities in business-to-business (B2B) market. We used the survey tool to collect the data from ERP (Enterprise Resources Planning) professional IT partners from South East Asia (SEA) including India, Sri Lanka, Maldives, Thailand, Vietnam and Myanmar around 50 respondents. In addition, we analyzed the information with SPSS Program. They have their own sale and marketing teamwork together with agencies to run the marketing activities. Old partners strongly agreed that they did not concern budget and staffs but new partners strongly agreed that they are very concerned for the budget and their own team, because they are new and do not have a lots of fund investment. They have to combine the digital marketing and offline marketing activities including Paid Search (PPC, SEM), Social Media, SEO (Google), Customer Success Stories, (Video) Content Creation, Online Content Creation such as blog post, Email Campaign, Display Advertising, and Tele marketing Physical Event to generate the leads and build the awareness. They strongly agreed on that trends of the social Medias are Facebook, LinkedIn and YouTube. So, to make marketing activities drives the revenue successfully they strongly agreed that they also must have to good marketing contents including Blogs Videos, White Papers, Case Studies, Info graphics, Webinars, Blog Posts and Tele Script. All the partners will use the free marketing contents from suppliers and for only old partners will create their own marketing content by themselves for the marketing activities.

IDENTFY CHALLENGES AND BEST MARKETING PRACTICE OF BUSINESS-TO-BUSINESS (B2B) IT ERP (ENTERPRISE RELATIONSHIP PLANING) SOFTWARE INDUSTRIES IN SOUTH EAST ASIA (SEA)

"IDENTFY CHALLENGES AND BEST MARKETING PRACTICE OF BUSINESS-TO-BUSINESS (B2B) IT ERP (ENTERPRISE RELATIONSHIP PLANING) SOFTWARE INDUSTRIES IN SOUTH EAST ASIA (SEA)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.30-55, June 2019, Available :http://www.jetir.org/papers/JETIR1906W05.pdf

"IDENTFY CHALLENGES AND BEST MARKETING PRACTICE OF BUSINESS-TO-BUSINESS (B2B) IT ERP (ENTERPRISE RELATIONSHIP PLANING) SOFTWARE INDUSTRIES IN SOUTH EAST ASIA (SEA)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp30-55, June 2019, Available at : http://www.jetir.org/papers/JETIR1906W05.pdf