• DR. MANJU KHOSLA

GREEN AND SUSTAINABLE MANAGEMENT – A DECIDING FACTOR FOR TOMORROW’S BUSINESS *Dr. Manju Khosla ------------------------------------------------------------------------------------------------ ABSTRACT Sustainable development as the “ability to make development sustainable—to ensure that it meets the needs of the present without compromising the ability of future generations to meet their own needs”.In the modern era of globalization, it has become a challenge to keep the customers as well as consumers in fold and even keep our natural environment safe and that is the biggest need of the time. As the society is becoming more and more aware and concerned with natural resources and environment, business organizations have begun to modify their working in attempt to increase the greenery to the maximum possible and to attain sustainability in business that becomes a deciding factor for tomorrow’s business. Green management means implementation of management systems directed at the environmentally conscious segments. Keeping in mind all the points related to green environment protection, the role of green and sustainability management is expected to be observed at all levels and in all departments of management (may be Human Resource Management / Marketing Management / Finance Management / Operations Management / Production Management / IT Management) in this modern world of globalization and innovative hi-tech advancements. In this research paper, main emphasis has been made on analysis of concept and need of green and sustainability management. Research Methodology to be used while conducting this study takes qualitative approach. Data has to be collected from multiple sources of evidence to understand the importance of green and sustainability management, in addition to books, journals and news papers; we have to rely on different websites and other professional magazines. Additional data has to be collected through questionnaires and personal interviews with management experts of large companies and environment specialists along with some support personnel (consumers and customers). The interviewees have to be identified through prior knowledge of green and sustainability management. Coming to the findings, there is utmost need to create awareness, implement and follow green and sustainability management as much as possible in today’s business world of innovative technology so as to make the business of tomorrow better. KEYWORDS Globalization, Green Management, Green Natural Environment,, Human Friendly Environment, Sustainability Management. *Assistant Professor Deptt. Of Commerce, Gargi College Delhi University

Globalization, Green Management, Green Natural Environment,, Human Friendly Environment, Sustainability Management.

"GREEN AND SUSTAINABLE MANAGEMENT- DECIDING FACTOR FOR TOMORROW'S BUSINESS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.366-372, June-2019, Available :http://www.jetir.org/papers/JETIR1906W48.pdf

"GREEN AND SUSTAINABLE MANAGEMENT- DECIDING FACTOR FOR TOMORROW'S BUSINESS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp366-372, June-2019, Available at : http://www.jetir.org/papers/JETIR1906W48.pdf