• Dr.Neeraj Sharma
• Mr.Rejil Rajan

There was a great expansion in the use of social media all over the world. India is one of the top most countries in the world on the basis of social media usage. Social Media Marketing is the process of exchanging goods and services with giving satisfaction to the customers. Now a days, Social media is became a market for the marketers and customers for buying and selling goods and services. The identification of the customers is the need of marketers that creates more opportunities for them. All marketers have their own objectives and ideas, so the social media creates an opportunity to express the ideas and achieve the goals. This study evaluates perception of consumers regarding Purchase of Products through Online Media. It also helps to study the consumers’ behaviour for online purchase processes gender wise. This study talked about gender difference in perception of consumers regarding purchase of products through Online Media. It talked about perception of Youth in Punjab regarding purchase of products through Online Media. It is a study focused on Perception of Consumers in Punjab Region regarding Purchase of Products through Online Media. It is found in the study that there is no significant difference between buying preferences of Males and females through online process. It talked about product preferences of youth through online purchase. Certain e-commerce sites are more popular among people for buying their products online.

Social Media Marketing, Perception of males and females, Purchasing behaviour, Online Media.

"STUDY OF PERCEPTION OF CONSUMERS IN PUNJAB REGION REGARDING PURCHASE OF PRODUCTS THROUGH ONLINE MEDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.762-777, June 2019, Available :http://www.jetir.org/papers/JETIR1906W98.pdf

"STUDY OF PERCEPTION OF CONSUMERS IN PUNJAB REGION REGARDING PURCHASE OF PRODUCTS THROUGH ONLINE MEDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp762-777, June 2019, Available at : http://www.jetir.org/papers/JETIR1906W98.pdf