• Durga Ghosh

Buying Behavior is the decision processes and acts of people involved in buying and using products. Women’s are the central focus/ character in any buying /purchasing process. Whether they are working or non –working, their decision influences the purchasing process. It suggests that due to their multiple role they influences their own and of their family member’s buying behavior. Now a days the working women segment has significantly influenced the modern marketing concept. The objective of this paper is to assess how occupational status affects the buying behavior of women. Under this I also want to identify the changing perception and comparison of buying behavior for working and non working women in Urban India. It also ascertains the dimensions of buying by working and non working women. The study also reveals that working women are price, quality and brand conscious and highly influenced by others in shopping.

Occupational Status, Women Buying Behavior, Perception, Consumer, Urban India

"A STUDY ON THE EFFECTS OF OCCUPATIONAL STATUS ON WOMEN BUYING BEHAVIOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.836-849, June 2019, Available :http://www.jetir.org/papers/JETIR1906X07.pdf

"A STUDY ON THE EFFECTS OF OCCUPATIONAL STATUS ON WOMEN BUYING BEHAVIOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp836-849, June 2019, Available at : http://www.jetir.org/papers/JETIR1906X07.pdf