• Dr.Priyank Gupta

An LED lamp or LED light bulb is an electric light for use in light fixtures that produces light using one or more light-emitting diodes (LEDs). LED lamps have a lifespan many times longer than equivalent incandescent lamps, and are significantly more efficient than most fluorescent lamps, with some LED chips able to emit up to 303 lumens per watt. The Indian lighting industry is evolving rapidly due to the shift from conventional bulbs to LEDs, which is being driven by increasing government energy conservation initiatives, rising consumer awareness about energy-efficient products and innovative product offerings in sync with the mega trend of digitization. This evolution indicates a tectonic shift in technology from electrical to electronics, representing significant growth opportunities for companies offering the electronic hardware/components, products and solutions used in LED lighting. It has become very important to know what the consumer wants with reference to these LED bulbs, hence the researcher has done a survey to study the consumer response in Moradabad city towards the LED bulb usage. Data has been collected through questionnaire method and collected data has been analyzed using statistical tools like Mean, Standard Deviation and Chi square Methods. The findings are very much resonating with the researchers objectives and has prove that LED market is very much accepted by the consumers, further study on bigger population is planned to get much better picture .

LED, Bulbs, Lighting Industry

"LED Bulbs : Customer’s Perspective (Case of Moradabad City)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.959-964, June 2019, Available :http://www.jetir.org/papers/JETIR1906X23.pdf

"LED Bulbs : Customer’s Perspective (Case of Moradabad City)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp959-964, June 2019, Available at : http://www.jetir.org/papers/JETIR1906X23.pdf