• BHAGWAN NIVRUTTI ELMAME
• Dr. Nilesh R. Berad
• Dr. Yogesh Gaikwad

Abstract: The marketing of milk and it’s products by dairy plants of co-operative and private sectors in Maharashtra has been compared. The study is based on the data collected for cow’s and toned milk, standardized milk, full cream milk, flavoured milk, butter and ghee from the selected co-operative and private dairy plants of the Nashik district for the financial year 2013-2019. It has been found that the marketing cost for cows and toned milk is same in both the co-operative and private dairy plants, whereas it is higher for standard milk, full cream milk and flavoured milk in the co-operative dairy plant. The marketing cost has been found less in the co- operative dairy plant for products like butter, ghee and flavored milk. All the dairy products earn more marketing margins in the private than co-operative plant, except for toned milk .The marketing efficiency analysis of co- operative dairy plant for all dairy products has been observed relatively less than that of private dairy plant, except toned milk. The study has suggested the development of co-operative milk dairy industry in a sustainable manner, the co-operative dairy plants should formulate long-term vision/mission and strategy. The study has observed that value addition in dairy products should be done without compromise the quality and consumer-oriented market research and development should be accorded greater attention.

"Marketing Efficiency of Milk Dairies and its byproducts for Co-operative and Private Dairy Plants in Maharashtra", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.104-107, June 2019, Available :http://www.jetir.org/papers/JETIR1906X46.pdf

"Marketing Efficiency of Milk Dairies and its byproducts for Co-operative and Private Dairy Plants in Maharashtra", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp104-107, June 2019, Available at : http://www.jetir.org/papers/JETIR1906X46.pdf