• Rahul Ramesh
• Dr. B. Ramesh

The state of Kerala well known for its rich flora and fauna, high literacy and high health standards, have also made spectacular strides towards the green movement and has become a topic of discussions and debates in several circles. In this context, it becomes quite imperative to analyse the changing consumers’ perceptions towards Green Products. It will also help the policy makers, entrepreneurs and traders in formulating various strategies to better strive towards ‘Green Living’. A sample of 260 consumers, 52 each from 5 major Shopping Malls in the district of Ernakulam in Kerala was taken for the study. This paper tries to analyse the extent influence of certain demographic factors which influence the buying behaviour of the Green Product consumers in Kerala.

Green Products, Demographic Factors, Buying Behaviour, Purchasing Behaviour.

"Demographic Factors influencing the Buying Behaviour of Consumers toward the Green Products in Kerala", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.394-401, June 2019, Available :http://www.jetir.org/papers/JETIR1906X86.pdf

"Demographic Factors influencing the Buying Behaviour of Consumers toward the Green Products in Kerala", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp394-401, June 2019, Available at : http://www.jetir.org/papers/JETIR1906X86.pdf