• Dr. RenuVij
• Dr.Tejdeep Singh Ahluwalia

Background: Eco tourism, with its natural resources, cultural heritage, rural lifestyle and an sustainable integrated tourism plays a very important role for the development of the local ecology and its economic activities. Eco-Tourism has been broadly defined as tourism which is ecologically sustainable. The concept of ecological sustainability colligates the environmental sustaining capability of a given area. The developing countries like India are getting warmer to the concept and are slowly but surely embracing the platform for eco- tourism in means for a sustainable economic development in its rural development with conservative strategies. In this article the researcher tries to identify how the eco-tourism is an initiative towards ecology and economy. Methods: A survey data collection technique was used to gather information from 78 respondents on factors causative for eco-tourism of the target segment of Generation Y i.e. (age group 25 yrs to 35 yrs) of the Northern Region of India which covers Tricity of Chandigarh (Chandigarh, Panchkula and Mohali) National capital region - NCR ( New Delhi, Noida , Gurgaon, Faridabad, Greater-Noida) area and the factors that influence the Y segment in influencing to choose the particular nature based destination. Results: The result shows that the respondents are still not aware of this concept ,though Ministry of tourism has taken initiative in terms of policies of nature-base tourism ,awareness towards it but still this tourism is in dark side. Conclusion: This study, therefore supports that Generation Y i.e. (age group 25 yrs to 35 yrs) is more inclined towards nature-base tourism, the activities involved in ecotourism, environment friendly attitude, curiosity towards fauna and flora and the warmth towards environment, exploration, adventure, influence more into the eco- tourism.

Generation Y, Sustainability, Eco -Tourism, Environment, Conservative strategies, Ecology and economy, Nature, Tourist satisfaction, Flora, Fauna

"Inclination of generation y towards eco-tourism - A study of Northern region (India)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.709-713, June 2019, Available :http://www.jetir.org/papers/JETIR1906Y29.pdf

"Inclination of generation y towards eco-tourism - A study of Northern region (India)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp709-713, June 2019, Available at : http://www.jetir.org/papers/JETIR1906Y29.pdf