• CHANDAN A

Marketing paradigm has undergone a sea change over the past decade. In recent years, Marketers seen a drastically change in the digital marketing growth due to the economic shifts, which in turn leads to change in consumer buying behaviour. The internet has a profound impact on various industries but very few industries have witnessed a metamorphosis like marketing. The changing preferences of the consumer present day affects the buying pattern because they mostly follow the rhythm of fashion and taste according to the changing time. The buying pattern of consumer is changing at a faster rate in the customer oriented market environment. Consumer behaviour differ when it comes to the product, price, features, quality, packaging, buying behaviour, status, generation, age of the customer etc. This paper focus on what digital medium of marketing, & which type of products use this digital medium to impact on consumer buying decision.

Digital marketing, Consumer buying decision.

"Digital Marketing & Its Impact on the Consumer Buying Decision Making Process (Case of Branded cloths).", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.102-108, June 2019, Available :http://www.jetir.org/papers/JETIR1906Y85.pdf

"Digital Marketing & Its Impact on the Consumer Buying Decision Making Process (Case of Branded cloths).", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp102-108, June 2019, Available at : http://www.jetir.org/papers/JETIR1906Y85.pdf