• Milana B
• Roopa K V

E-commerce, which takes the world by storm in recent years, is bringing new business opportunities to global travel and tourism industry. A survey from Media Metrix, a US leader in Internet and digital media measurement, shows that some 14 million people used the Internet in 1999 to book 7 billion US dollars in travel, and the number of people booking travel is expected to rise to 75 million by the end of this year. With the rising of the Internet boom, the tourist sector would by no means be left behind. Tourism-related institutions and Internet companies are joining hands in tap this potential market. The study emphasis on customer travel perception on online ticket reservation. The questionnaire was prepared and sent to the respondents in that 283 people has given their opinions. Then, the data was analyzed using factor analysis and multiple regression model. According, to the study wallet factor and social hub plays a vital role for reserving tickets in online.

Media Metrix, Digital Media Measurement, Social Hub

"A Study on Consumers Travel Perception with Reference to Online Ticket Reservation in Bengaluru, India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.127-138, June 2019, Available :http://www.jetir.org/papers/JETIR1906Y89.pdf

"A Study on Consumers Travel Perception with Reference to Online Ticket Reservation in Bengaluru, India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp127-138, June 2019, Available at : http://www.jetir.org/papers/JETIR1906Y89.pdf