• Madhurendra kumar

The store atmosphere reflects the overall image of the organization and thereby, influence consumer behaviour individually (Bitner 1992). As per the detailed information, it can be concluded that the main focus of the study is to established theory related to atmospheric cues and their effect on purchase intention or probability and measure different cues and their explanatory power in relation to the purchase intention for apparel, accessories, and shoes. In addition to this, the study also explores the inter-relation between the individual unknown variables and the global extent. To analysis the atmosphere of apparel retail market, it can be said that store atmosphere reflects the overall image of the organization and thereby, influence consumer behaviour individually (Bitner 1992). IndexTerms –Atmospherics,Music,Light,Apparel.

"WEAVING A WEB BASED ON STORE-ATMOSPHERICS IN CONTEXT TO INDIAN APPAREL RETAIL MARKET", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.15-47, June 2019, Available :http://www.jetir.org/papers/JETIR1907004.pdf

"WEAVING A WEB BASED ON STORE-ATMOSPHERICS IN CONTEXT TO INDIAN APPAREL RETAIL MARKET", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp15-47, June 2019, Available at : http://www.jetir.org/papers/JETIR1907004.pdf