• Ramandeep Kaur
• Dr. Rajinder Singh

The research paper elaborates how retail industry target customers using retail analytics. To be precise in knowing the interest of customers, companies needs to regularly mine the data related to each individual customer and gain insight of his or her shopping pattern like which goods he or she buys, customers budget, customers likes and dislikes etc. The paper discusses different retail analytics which are supposed to boost the retail sector. The paper also makes familiar with different data analytic techniques and also implements the data mining technique to extract useful results as desired.

Big data, customer, data mining, retail analytics, retail.

"A study and implementation of Retail analytics in association with Data analytic techniques", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.83-91, June 2019, Available :http://www.jetir.org/papers/JETIR1907010.pdf

"A study and implementation of Retail analytics in association with Data analytic techniques", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp83-91, June 2019, Available at : http://www.jetir.org/papers/JETIR1907010.pdf