• Dr. Pankaj Ahlawat
• Reena

The Objective of this research paper is to study the consumer buying behaviour towards Patanjali products. This study is conducted in Gurugram city. Questionnaire method was used to collect the data from 100 respondents including 50 males and 50 females’ respondents. Data has been analyzed with the help of SPSS software using descriptive statistics and chi-square test. The study revealed that Patanjali is the most popular brand among the customers. Furthermore it was again revealed that there are various factors like demographic factors, economic factors, geographic factors, psychological factors, sociological factors, cultural factors etc that are affecting consumer behaviour while purchasing Patanjali products.

customer, cosmetics, Ayurvedic, customer loyalty, perception

"A Study Effect of various Demographic Factors on Consumer Satisfaction for Ayurvedic Products ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.151-156, June 2019, Available :http://www.jetir.org/papers/JETIR1907022.pdf

"A Study Effect of various Demographic Factors on Consumer Satisfaction for Ayurvedic Products ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp151-156, June 2019, Available at : http://www.jetir.org/papers/JETIR1907022.pdf