• Shubham Joshi

The New India Assurance Co. Ltd. is having the largest market Share in General Insurance business and it is owned by Govt. of India & Bajaj Allianz General Insurance Company is chosen because it is a Private Company and People came relate easily to the name of Bajaj because it is a Conglomerate Company having its share in different markets so comparison was made between a Public Company and Private Company. This study was undertaken with the objective to compare the Customer satisfaction in non-life insurance Sector (A Comparative Study of New India Assurance Company Limited and Bajaj Allianz General Insurance Company) with respect to Product, Price, Distribution of Channel, Service& Promotion. Tools was administrated to 600 customers of New India Assurance Company Limited and Bajaj Allianz General Insurance Company) to collect data. The present study reveals that the total customer satisfaction level of New India Assurance Company Limited was found to have higher to compare to Bajaj Allianz General Insurance Company. The result of the analysis are presented in the form of tables, and interpreted appropriately.

Conglomerate, Product, Price, liability, premium.

"Customer Satisfaction in Non-Life Insurance Sector (A Comparative Study of New India Assurance Company Limited and Bajaj Allianz General Insurance Company)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.267-280, June-2019, Available :http://www.jetir.org/papers/JETIR1907038.pdf

"Customer Satisfaction in Non-Life Insurance Sector (A Comparative Study of New India Assurance Company Limited and Bajaj Allianz General Insurance Company)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp267-280, June-2019, Available at : http://www.jetir.org/papers/JETIR1907038.pdf