• Rusha Mudgal
• Dr. Pooja Rana

The objective of the undertaken study is to recognize consumption of mobile phone apps and approach concerning assortment and use of apps among digital natives in India. This paper discourses upon the following areas: the practicing approach of people regarding mobile phone apps, preferences of users and the reasons behind them, the most frequent problems that consumers encounter when using mobile phone apps, factors that establish user gratification when using mobile phone apps, factors that determine buying intent for paid mobile phone apps and ways in which mobile phone app users define apps that are worth for money. Interviews of youth among the age group of 21-30 years were conducted through purposive and snowball sampling. Privacy and online security of apps is important for this generation of digital natives who make the most use of their smartphone by spending time mostly on apps.

Mobile Phone Apps, Digital Natives, Paid Apps, User Gratification, Smartphone, Online Security

"Practices on Mobile Phone Apps Among Digital Natives in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.556-561, June-2019, Available :http://www.jetir.org/papers/JETIR1907077.pdf

"Practices on Mobile Phone Apps Among Digital Natives in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp556-561, June-2019, Available at : http://www.jetir.org/papers/JETIR1907077.pdf