• TAPAN KAUSHAL

Indian retail sector is facing a dramatic change as mindset of people is shifting from physical market to digital market. The prospect of online shopping is increasing in India because of many factors such as internet literacy, perceived usefulness, increase in number of workforce, entry of global and local sellers in online market, improving internet connectivity etc. E-tailing is the process of dealing goods using an online platform. Recently Indian retail sector going through a dynamic transform from offline market to online market. Now online retails giants start providing various offers during the festival season to attract more buyers. This paper is an attempt to recognize the impact of online shopping festivals on buyers and community of people. This study is mainly to understand the approaches adopted by Flipkart and Amazon to capitalize on the “Diwali festive season 2018” to keep their consumers captivated and thus increase their profits intensely.

ONLINE SHOPPING FESTIVAL, FLIPKART, AMAZON

"PERCEIVED IMPACT OF ONLINE SHOPPING FESTIVALS IN INDIA DURING DIWALI 2018", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.682-689, June-2019, Available :http://www.jetir.org/papers/JETIR1907095.pdf

"PERCEIVED IMPACT OF ONLINE SHOPPING FESTIVALS IN INDIA DURING DIWALI 2018", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp682-689, June-2019, Available at : http://www.jetir.org/papers/JETIR1907095.pdf