• Ganesh RS
• Dr. Sunil Vakayil

Abstract: With growing interest in the health and well-being, today’s world is revolving around organic foods and traditional food pattern. In this regard, there is lots of scope for studying the consumer buying behaviour of such goods. Edible oils are always a notable component in one’s food list. Hence this study attempts to understand the consumer buying behaviour of edible oils in Coimbatore district. The present study is a descriptive research with a sample of 110 respondents from the same region. The study makes a basic understanding of the consumer’s opinion on buying virgin edible oils and the factors influencing them to go for the same. This study shows that the people are much health conscious and are aware of the virgin edible oils and they find it bit costlier than the commercial oils. Also the growing interest and need in virgin edible oils has been deeply discussed in this paper. This paper would pave way for a separate sector for organic food products which will leave chance for improved livelihood of the farmers and other related groups who involve in this market directly and indirectly.

Keywords: Consumer buying behaviour, Virgin oils, Edible oils, Pilot study, Coimbatore

"CONSUMER BUYING BEHAVIOUR TOWARDS VIRGIN EDIBLE OILS – A PILOT STUDY WITH REFERENCE TO COIMBATORE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.500-507, June 2019, Available :http://www.jetir.org/papers/JETIR1907215.pdf

"CONSUMER BUYING BEHAVIOUR TOWARDS VIRGIN EDIBLE OILS – A PILOT STUDY WITH REFERENCE TO COIMBATORE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp500-507, June 2019, Available at : http://www.jetir.org/papers/JETIR1907215.pdf