• S. SUGUNA
• Dr. R. NAGALAKSHMI
• K.NITHYA

The purpose of the study is to gauge the influence of green marketing efforts directed at the consumer. Green marketing is a marketing strategy used by businesses that emphasizes the environmental improvements a company has implemented. Green marketing is not a new concept but it’s one that is still relevant to consumer and companies alike as concern for the environment continues to grow. This particular study looks at a relatively new frontier for green marketing in how it appears on social media by testing brand perception and purchase intent of an environmentally conscientious social media post by consumer brand. This study also aims to determine the impacts of green marketing overview.

Green marketing, green marketing overview, perception, environmental benefits.

"A STUDY ON GREEN MARKETING OVERVIEW", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.599-603, June 2019, Available :http://www.jetir.org/papers/JETIR1907229.pdf

"A STUDY ON GREEN MARKETING OVERVIEW", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp599-603, June 2019, Available at : http://www.jetir.org/papers/JETIR1907229.pdf