• Binila Mathew

This paper is an attempt to understand the dynamics of printing industry in Kerala through the conceptual framework of networking . In particular the study explores the inter linkages between technology, marketing and networking. Networks offsets some of the disadvantages of small scale production vis-à-vis large scale production, while at the same time enhancing benefits such as innovation and flexibility. The choice of the framework of networking to explore the organization of printing industry in Kerala is influenced by the fact that the central aspect of the recent changes in Kerala’s printing industry is the movement of firms from being isolated, independent centers of production to becoming a part of interdependent, networked communities .

DYNAMICS OF NETWORKING: A CASE STUDY OF PRINTING INDUSTRY IN KERALA

"DYNAMICS OF NETWORKING: A CASE STUDY OF PRINTING INDUSTRY IN KERALA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.673-675, June 2019, Available :http://www.jetir.org/papers/JETIR1907241.pdf

"DYNAMICS OF NETWORKING: A CASE STUDY OF PRINTING INDUSTRY IN KERALA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp673-675, June 2019, Available at : http://www.jetir.org/papers/JETIR1907241.pdf