• Prof . V. Usha kiran
• K. Tyagaraju

Network Marketing is a form of direct sales, which is also known as Multi-Level Marketing. In typical network marketing model, individuals associate or acts like a franchisee to the parent company. In turn they are paid a commission based on the volume of product or services that are sold. In summary it is simply an alternative distribution model of delivering goods and service out into the market place. The success of Network Marketing business depends on how well the individuals or distributors connected, across the hierarchy, to each other to promote the business or to increase the sales. Consequently, all the distributors need to possess the skills of enhancing the consumer base along with adding new distributors in to the network. Therefore, developing the specific leadership qualities is absolutely primordial to grow and sustain momentum in the team. So the leaders of network marketing business should be organized, self-disciplined, and adopt daily method of operation and follow it consistently. Therefore, the top leaders need to assume the responsibility of honing skills of next level leaders or distributors. As leader becomes role model for the next level individuals in network marketing business, top leaders must exhibit dynamic leadership qualities while articulating the business skills in next level personnel in work hierarch. All the new entrants of the network marketing do not have accurate business knowledge to promote the business and to encourage the others. So, it is the duty of the existing leaders of the company to provide the knowledge of business through the skill development process. To conduct the present research topic entitled “Skill Development Process in Network Marketing Companies – A Study with respect to Hyderabad city of Telangana State” the empirical form of research has been adopted to identify and understand the experiences, opinions and perceptions of leaders at different levels among select network marketing companies. It is observed that the number of new entrants in network marketing business is high, but every individual who joined will not be successful. Because, to gain benefits of network marketing business one has to inspire others to join his team, engage them for long time in network marketing business, train them, and motivate them to do business. Therefore, without leadership skills it is not possible to uplift the distributors/down line leaders in network business, the required data has been collected from both primary and secondary sources. A survey method was adopted to gather information about leadership in networking business and to understand that motivates. Library research method has been adopted for documentary analysis of network marketing companies. To collect the data for the purpose of conducting the present research topic both the primary and secondary data are utilized. To conclude, leaders across the levels of leadership hierarchy of Amway, Herbal life, and Tupper ware companies do not hold similar perception on 11 variables considered in skill development process, as is evident by the rejection of null hypothesis. However, leaders have similar opinion about detailing business plan and home level meetings in enriching the business leadership skills.

Leader, Network Marketing Business, Skill Development Process, Entrants

"SKILL DEVELOMENT PROCESS IN NETWORK MARKETING COMPANIES – A STUDY WITH RESPECT TO HYDERABAD CITY OF TELANGANA STATE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.1025-1035, April 2019, Available :http://www.jetir.org/papers/JETIR1907290.pdf

"SKILL DEVELOMENT PROCESS IN NETWORK MARKETING COMPANIES – A STUDY WITH RESPECT TO HYDERABAD CITY OF TELANGANA STATE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp1025-1035, April 2019, Available at : http://www.jetir.org/papers/JETIR1907290.pdf