• Dr. Shruti Jha

RBI has been instrumental in developing rural areas along with urban areas since independence. It is committed to provide overall, all-encompassing financial growth of people at large. Following its directives, various banks are actively contributing towards rural development. It has been rightly said that India lies in its villages, so including rural area residents in ambit of financial development is of utmost importance for overall development of economy and its people. Internet banking is a very important tool to reach far and away villages as well as urban areas where physical banking is not easily accessible. The motive of present study is to know the frequency of usage of internet banking for financial transactions by its urban and rural customers. The results of the research highlight the urgent need of creating financial literacy and awareness regarding internet banking among customers of banks.

Financial growth, internet banking, financial literacy, financial transactions, rural areas

"Internet Banking Services Usage in Urban and Rural Areas", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.1157-1160, June 2019, Available :http://www.jetir.org/papers/JETIR1907302.pdf

"Internet Banking Services Usage in Urban and Rural Areas", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp1157-1160, June 2019, Available at : http://www.jetir.org/papers/JETIR1907302.pdf