• Prof V. Usha Kiran
• K. Tyagaraju

Leadership in network marketing companies involves leading other following leaders towards achieving stated goals. The role of leader in a network marketing organization believes that the relationship between leaders and members in an organization develops over time through a series of observations, tryouts, interactions and conversations. Generally a leader plays four types of roles they are called as Builder, Navigator, Motivator and Mentor. To conduct the present research topic entitled “Role of the Leader in Network Marketing Business – A Study in Hyderabad city of Telangana State” the empirical form of research has been adopted to identify and understand the experiences, opinions and perceptions of leaders at different levels among select network marketing companies. A survey method adopted to gather information about leadership in networking business and to understand that motivates. Library research method has been adopted for documentary analysis of network marketing companies. The required data has been collected from both primary and secondary sources. The present study is aimed to analyze the factors which influence the leaders and their respective follower’s behaviors’ in the network marketing companies are identified and the factor analysis is used to reduce them into meaningful components. The study is concluded that, the role of a leader as captivating the confidence of followers in network marketing companies to get a remarkable success and sustain in the competitive world of network marketing business is more important.

Leader, Role of the Leader, Network Marketing Business, Builder, Motivator, Navigator, Mentor, Factor Analysis

"ROLE OF THE LEADER IN NETWORK MARKETING BUSINESS – A STUDY IN HYDERABAD CITY OF TELANGANA STATE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.1161-1171, June 2019, Available :http://www.jetir.org/papers/JETIR1907303.pdf

"ROLE OF THE LEADER IN NETWORK MARKETING BUSINESS – A STUDY IN HYDERABAD CITY OF TELANGANA STATE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp1161-1171, June 2019, Available at : http://www.jetir.org/papers/JETIR1907303.pdf