• Dr.K.K.GOMATHI

Abstract Financial requirement of an individual finds no boundaries. Every individual aims at maximizing the flow of income from whatever source possible. The most interesting activity undertaken by an individual to fulfil this objective is to undertake investing. It is a very interesting activity which attracts people from all walks of life irrespective of their occupation, economic status, education and family background. An individual has choice of various investment avenues where person’s savings could be invested. The normal avenues of investments available are life insurance policies, real estate, tax saving schemes, mutual funds, securities, fixed deposits, equity shares etc. By keeping this, the present study deals with the investment pattern of salaried tax payers in Erode District of Tamil Nadu. The findings also indicated that 100 percent of the salaried tax payers were invested in LIC and provident Fund.

Keywords: Investment Pattern, Salaried tax payers

"INVESTMENT PATTERN OF THE SALARIED TAX PAYERS: A STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.95-99, June 2019, Available :http://www.jetir.org/papers/JETIR1907317.pdf

"INVESTMENT PATTERN OF THE SALARIED TAX PAYERS: A STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp95-99, June 2019, Available at : http://www.jetir.org/papers/JETIR1907317.pdf