• K.KARUPPUSAMY
• Dr.R.PERUMALSAMY

The stock market is one of the most significant sources for companies to raise money. This is an attractive attribute of investing in stocks, compared to other less liquid investments such as real estate. The stock market is often considered the primary indicator of a country’s economic strength and development. Volatility is defined as the conditional standard deviation of the asset returns. Volatility modeling employs the Engle (1982) Autoregressive conditional Heteroscedeastic (ARCH) models which allow the estimation of time varying conditional variance in financial data and the extended to Generalized Autoregressive conditional Heteroscedeastic (GARCH) models which includes lags of the conditional variance of the model. Manufacturing is the use of machines, tools and labor to produce goods for use or sale. raw materials are transformed into finished goods on a large scale. Sold to wholesalers, who in turn sell them to retailers, who then sell them to end users the consumers. Cement industry is one of the key industries in India. The production and consumption of cement to a large extent indicate country’s progress. It is a capital intensive industry. Cement is a cyclical commodity with a high correlation with GDP. Cement demand is closely associated to the overall economic growth, particularly the housing and infrastructure sector. Higher government spending on infrastructure, robust growth in rural housing and rising per capita incomes are likely to augur well for the cement industry. it becomes important to test stock market movement because it is the one which hinders the performance of the stock market and consumer spending. The present study identify the outcome of investments in the share market and volatility of the Birla corporation limited In india. The main objective is to study the monthly share price movement in NSE Market Birla Corp cement using GARCH Model. model of Birla cement reveals volatility will not highly persistent for longer period which means the book value may have significant impact on the market price needs to observe past performance and improve the company’s sales to elevate market price that will reduce market volatility.

Key Words: Share Price Movement, Market Volatility, ARCH, GARCH, etc

" SHARE PRICE MOVEMENT OF BIRLA CORP CEMENT IN NSE MARKET", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.197-201, June 2019, Available :http://www.jetir.org/papers/JETIR1907334.pdf

" SHARE PRICE MOVEMENT OF BIRLA CORP CEMENT IN NSE MARKET", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp197-201, June 2019, Available at : http://www.jetir.org/papers/JETIR1907334.pdf