• Imtiaz H. Surve
• Dr. Lukman Patel

E-commerce has encountered a noteworthy ascent in Mumbai city. The rise in usage of e-commerce is inspired with the various factors such as increase of literacy rate, awareness about e-commerce increase of non-refundable income of growing middle class, growing usage of mobile devices and internet users (3G and 4G technologies) and few initiatives of government etc. With the wide spread of 3G and 4G technologies the Mumbai city customers are willingly opting for purchasing online instead of purchasing from local marketplace. We study and analyze the acceptance and adoption level of e-commerce in business practices among SME segment in Mumbai city. Also we identify factors that may influence acceptance of e-commerce and understand the benefits of application of e-commerce by SMEs in Mumbai city. The analysis of our study concludes that Indian SMEs in Mumbai need a more conducive environment, a unified tax structure, high skilled workforce, and rich e-commerce infrastructure to take fuller advantage of e-commerce.

e-commerce, adoption, Acceptance, SMEs, Internet, online business, customer, product, buying.

"E-Commerce and SMEs: A Case Study of Mumbai City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.447-451, June 2019, Available :http://www.jetir.org/papers/JETIR1907367.pdf

"E-Commerce and SMEs: A Case Study of Mumbai City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp447-451, June 2019, Available at : http://www.jetir.org/papers/JETIR1907367.pdf