• Dr. R. Padmanaban
• Princy Epsiba

Investment culture is an essential key for capital structuring and the speedier development of an economy among the populace of a nation. Investment culture is the accumulation of the conduct, discernments, and ability of the people and organizations in setting their investment funds in different money related resources, all the more prominently known as securities. An investigation of the investors’ perceptions and inclination has a more noteworthy effect in the plan of arrangements for the improvement and regulation of security markets when all is said in done and therefore ensuring and advancing little and family financial specialists specifically. This study investigations investment pattern of the investors with respect to different investment avenues and their awareness on the mutual funds. The investors’ attitude towards investment is analyzed with respect to their financial needs, investment objective, and return period of investment, willingness to take risk, inclination and level of security for budgetary resources

Investment, Investors, Mutual Funds

"Savings & Investment Pattern of Mutual Fund Investors", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.715-719, June 2019, Available :http://www.jetir.org/papers/JETIR1907407.pdf

"Savings & Investment Pattern of Mutual Fund Investors", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp715-719, June 2019, Available at : http://www.jetir.org/papers/JETIR1907407.pdf