• Yamini K K

The influential role of advertisement in fostering economic growth through individuals, groups and society has grown into a powerful tool in reshaping consumers perceptions. Riding on the media vehicle, advertisements have influenced the thinking of every individual in all spheres of life. It has become the most persuasive, pervasive and powerful enough to metamorphize attitudes and beliefs and behaviour in everyday life. It should be well known that every individual on this earth has the right to information which is authentic so that they develop the right kind of values while making choices in their lives. This paper analyses consumers intention to buy products on the basis of claims made in the advertisement. The study focusses on the ethical aspects of advertising which is limited only to cosmetic products.

Advertising, Business Ethics, Cosmetic products, Consumer Perception

"Ethics In Advertisement Of Cosmetic Products – A Study On Consumer Perception", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.842-849, June 2019, Available :http://www.jetir.org/papers/JETIR1907425.pdf

"Ethics In Advertisement Of Cosmetic Products – A Study On Consumer Perception", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp842-849, June 2019, Available at : http://www.jetir.org/papers/JETIR1907425.pdf