• ANJANA M V

The desires of human beings are countless and the wish to have more in their life is never ending, but unfortunately the reserve and capability of any system has some limits. Therefore, a marketing strategist should find new ways to utilize the available resources more effectively and have efficacy in the process to fulfill customer’s demands. Green marketing has a significant impact on customer’s attitude and also has a critical aspect towards the environmental management. Environmental marketing is more beneficial for the society and this marketing entirely different from traditional marketing. So, the present study figures out the importance of relationship between green marketing and consumer fulfillment and how the green marketing will impact on customer satisfaction, as well as to encourage green practices for friendly environment. The study conducted among people of Kannur District, Kerala. Data were collected from 150 respondents using a structured interview schedule. Percentages, Chi square, Mean, Tables and Charts were used for analysis.

Green Marketing, Environmental Marketing, Customer Satisfaction, Green Products

"A Study on Impact of Green Marketing on Customer Satisfaction and Environmental Safety", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.850-856, June 2019, Available :http://www.jetir.org/papers/JETIR1907426.pdf

"A Study on Impact of Green Marketing on Customer Satisfaction and Environmental Safety", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp850-856, June 2019, Available at : http://www.jetir.org/papers/JETIR1907426.pdf