• KAVITHA MENON
• Dr. M.R. Vasudevan

Rapid developments have occurred in the payment systems of various countries and hence, it is imperative that businesses accept the acceleration in growth and popularity of various technological innovations in electronic payment systems. The purpose of the study is to understand the payment usage behaviour of customers in micro-retailing outlets in Chennai, which cater to a diverse range of customers. The observations of the micro-retailers and their personal experiences for both forms of payment instruments – cash and digital are being analyzed. It is necessary to understand customer behaviour towards both forms of payment system and analyze the preparedness of the retailers towards revolutionizing their businesses by adopting the digital mode to meet the payment usage needs of the customers.

Electronic Payment, Micro-retailers, Cashless, Payment Usage Behaviour

"ROLE OF PAYMENT OPTIONS IN THE BUSINESS OF MICRO-RETAILERS ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.906-910, June 2019, Available :http://www.jetir.org/papers/JETIR1907433.pdf

"ROLE OF PAYMENT OPTIONS IN THE BUSINESS OF MICRO-RETAILERS ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp906-910, June 2019, Available at : http://www.jetir.org/papers/JETIR1907433.pdf