• Mr. Saravanan LG
• Dr. Sreenivas D.L.

The modern Indian economy is dominated by Service Sector. Among the various service sectors, healthcare sector has grown in a fast pace. Privatization has embraced health sector on an extensive scale and there are many Private Hospitals in Bangalore. The private health care players are facing intense competition. Sustainability and gaining Competitive advantage are the major Challenges faced by Private health care sector. They can enhance the effectiveness of their Service and gain competitive advantage for attaining Sustainability by offering a good quality of service. This research paper makes an attempt to identify the determinants of Service quality and assess the effectiveness of services provided by Private healthcare sector at Bangalore. The Study also offers suggestions for improving the service quality of Private hospitals.

Sustainability, Competitive advantage, Service quality, Private health care sector.

"A Study on Effectiveness of Service Quality of Private Hospitals at Bengaluru for Sustainability and Competitive Advantage", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.89-100, June 2019, Available :http://www.jetir.org/papers/JETIR1907471.pdf

"A Study on Effectiveness of Service Quality of Private Hospitals at Bengaluru for Sustainability and Competitive Advantage", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp89-100, June 2019, Available at : http://www.jetir.org/papers/JETIR1907471.pdf