• Dr. Smita Harwani

Propaganda is a concerted set of messages aimed at influencing the opinions or behavior of large number of people. It has been observed that Propaganda and advertising sometimes go hand in hand. This paper focuses on analyzing Propaganda in advertising with special emphasis on Adolf Hitler’s propaganda techniques. To create history, knowing history is awfully important. Hitler was well known for his dictatorship apart from that he was exceptional at influencing people, influence is what happens more in modern day marketing, isn’t it? Hitler influenced people through technical devices like radio and the loud speaker and around eighty million people were deprived of independent thought in those days due to his propaganda techniques. It can only be imagined what he would have done at present if he had access to all modern means of communication. Since Hitler’s work has been carried out in those fields of applied psychology and neurology which are the special province of the propagandist the indoctrinator and brain washer. Today the art of mind control is in process of becoming a science. To be a leader means to be able to move the masses and this is what today’s advertisement methods aim to do. Hitler’s aim was first to move masses and then, having pried them loose from their traditional thoughts and behavior. To be successful a propagandist must learn how to manipulate these instincts and emotions. To make them more mass like, more homogeneously subhuman. Furthermore, companies use propaganda to persuade consumers into buying their product, and, sadly, misinformation is found all around people in magazines, on television, on billboards, and in movies. Subconsciously, people let the use of propaganda influence their decision to purchase items that they often would not buy (Essays, UK., 2018). These stereotyped formulas must be constantly repeated for only constant repetition will finally succeed in imprinting an idea upon the memory of a crowd. What is common between Nazism and advertising? Do you think advertisements are a form of persuasion or propaganda? The above questions will be answered in the final paper the main aim of the paper is to correlate Hitler’s psychology and contemporary marketing techniques.

Adolf Hitler, Propaganda, Repetition, Advertising, Influencing, marketing

"Propaganda and Marketing: A review", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 7, page no.274-280, July-2019, Available :http://www.jetir.org/papers/JETIR1907500.pdf

"Propaganda and Marketing: A review", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 7, page no. pp274-280, July-2019, Available at : http://www.jetir.org/papers/JETIR1907500.pdf