• Prof.Madhurima Lall
• Ms. Swati Yadav

The emergence of women entrepreneurs and their contribution to the national economy is quite visible in India. Women’s entrepreneurship has been recognized during the last decade as an important untapped source of economic growth. According to the Annual Report 2017-18 of Government of India , Ministries of MSMEs, Micro sector with 630.52 lakh estimated enterprises provides employment to 1076.19 lakh persons, which accounts for around 97% of total employment in the sector. Small sector with 3.31 lakh and Medium sector with 0.05 lakh estimated MSMEs provides employment to 31.95 lakh (2.88%) and 1.75 lakh (0.16%)persons of total employment in MSME sector, respectively . it further estimates that Out of 1109.89 lakh employees in MSME sector, 844.68 (76%) are male employees and remaining 264.92 lakh (24%) are females. And out of these the gender wise distribution of workforce in MSME sector is seen to be 137.50 females and 360.15 males are working in rural sector and 127.42 females and 484.54 males are working in urban sector. This implies there could be many opportunities identification hidden inside the challenges for small business concerns. This paper examines various opportunities and challenges for Women Entrepreneurship Development in Micro Small and Medium Enterprise. More precisely the paper explores, rewards for starting a small business, myths about small businesses, new opportunities, four forms of entrepreneurship, identification practices among first generation and major challenges in small business.

Empowerment, MSMEs, Rural Entrepreneurship, Self Help Groups, Women Entrepreneurs,

"Empowering Women Entrepreneurs In MSMEs In Rural India – An Exploratory Approach", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 7, page no.328-334, July-2019, Available :http://www.jetir.org/papers/JETIR1907508.pdf

"Empowering Women Entrepreneurs In MSMEs In Rural India – An Exploratory Approach", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 7, page no. pp328-334, July-2019, Available at : http://www.jetir.org/papers/JETIR1907508.pdf