UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 6
June-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1907519


Registration ID:
218246

Page Number

412-419

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Title

STRATEGIC MARKETING OF BANKING SERVICES IN SELECT PUBLIC SECTORS BANKS IN THE POST LIBERIALISATION ERA

Abstract

The banking system of India should not only be hassle free but it should be able to meet new challenges posed by the recent technology and several related external factors. For the past three decades India’s banking system have bestowed with several outstanding achievements to its credit. The Indian Banking industry has undergone radical changes due to liberalization & globalization measures undertaken since 1991.

Key Words

Marketing of Bank Product/services

Cite This Article

"STRATEGIC MARKETING OF BANKING SERVICES IN SELECT PUBLIC SECTORS BANKS IN THE POST LIBERIALISATION ERA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.412-419, June 2019, Available :http://www.jetir.org/papers/JETIR1907519.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"STRATEGIC MARKETING OF BANKING SERVICES IN SELECT PUBLIC SECTORS BANKS IN THE POST LIBERIALISATION ERA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp412-419, June 2019, Available at : http://www.jetir.org/papers/JETIR1907519.pdf

Publication Details

Published Paper ID: JETIR1907519
Registration ID: 218246
Published In: Volume 6 | Issue 6 | Year June-2019
DOI (Digital Object Identifier):
Page No: 412-419
Country: vijayawada, Andhra Pradesh, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1907519
Published Paper PDF: https://www.jetir.org/papers/JETIR1907519

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